Menu Close


How Great Leaders Persuade and Inspire

MAGNETIC gives you the skills to persuade others and inspire large-scale change. Based on the language used by today’s leaders and grounded in science, the book outlines how CEOs and successful politicians like Elon Musk and Barack Obama:

These tools will help you win clients, climb the corporate ladder, and impact public policy. The book is loaded with examples that can be applied to performance reviews, job interviews, storytelling, and emailing. MAGNETIC is the complete book on persuasive communication.

Chris Lipp is a powerful communicator himself and a coach of persuasive communications. Now his main principles can be found in this book.
Gopi Kallayil
Chief Evangelist of Digital Transformation at Google
I used these skills to craft the interview that led to my current job, and now use them to present new ideas and negotiate multi-million dollar contracts.
Emanuele Pecora, PhD.
Technical Manager at U.S. Department of Energy
Great teachers & highly effective formula for communication. These methods helped me win seven figures in funding and manage a growing startup during a pandemic.
Oren Knopfmacher, PhD.
CEO at Avails Medical
Magnetic helps understand conditions for successful communication in a practical and easy way.

Chantal Paulson
CEO at BlinkBid