How Great Leaders Persuade and Inspire
MAGNETIC gives you the skills to persuade others and inspire large-scale change. Based on the language used by today’s leaders and grounded in science, the book outlines how CEOs and successful politicians like Elon Musk and Barack Obama:
These tools will help you win clients, climb the corporate ladder, and impact public policy. The book is loaded with examples that can be applied to performance reviews, job interviews, storytelling, and emailing. MAGNETIC is the complete book on persuasive communication.