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How Great Leaders Persuade and Inspire

MAGNETIC gives you the skills to persuade others and inspire large-scale change. Based on a framework developed at Stanford University and honed through teaching business students and Stanford scientists, this book gives you the tools to be more convincing and be heard. Learn how to phrase ideas persuasively, overcome resistance, relate to strangers, and win support from difficult people. These tools are used to promote internal corporate projects, secure grants, and acquire managerial jobs and promotions at Fortune 500 companies. With clear examples and applications for interviewing, emailing, and presenting, you will never feel at a loss for words again.


Chris Lipp is a powerful communicator himself and a coach of persuasive communications. Now his main principles can be found in this book.
Gopi Kallayil
Chief Evangelist of Digital Transformation at Google
I used these skills to craft the interview that led to my current job, and now use them to present new ideas and negotiate multi-million dollar contracts.
Emanuele Pecora, PhD.
Technical Manager at U.S. Department of Energy
Great teachers & highly effective formula for communication. These methods helped me win seven figures in funding and manage a growing startup during a pandemic.
Oren Knopfmacher, PhD.
CEO at Avails Medical
Magnetic helps understand conditions for successful communication in a practical and easy way.

Chantal Paulson
CEO at BlinkBid