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Communicate Value

Why do some people achieve success while others struggle? Value is the key to present innovation and build consensus. The majority of business speakers focus on information. Effective leaders move beyond the facts and figures to communicate the value of their ideas. Research shows that communicating value makes your words significantly more persuasive. To pitch new ideas, win buy-in, and increase productivity, focus on value.

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The Startup Pitch

The Startup Pitch

A Proven Formula to Win Funding

The Startup Pitch outlines the pitch that over 90% of startups use to win funding. It is the defining book in the field, with other books and seminars modeled from it. Readers gain strategies to pitch persuasively and build slidedecks. The book includes multiple successful pitches as examples. It is the most complete reference source to learn pitch skills and win investor funding.

"A valuable resource for both a novice founder as well as a veteran CEO to help flesh out the story and then communicate it effectively to potential financiers."
Steve Ciesinski
Vice President at SRI International
Click here | Read More
magnetic cover

Magnetic

How Great Leaders Persuade and Inspire

MAGNETIC is the complete guide to persuasive communication used by today’s leaders. Learn how to phrase ideas, overcome resistance, and establish rapport to inspire large-scale change. Examples and cutting-edge research model how to win promotions and rise rapidly into leadership positions. Ensure you are not at a loss for words again.

"Chris Lipp is a powerful communicator himself and a coach of persuasive communications. Now his main principles can be found in this book."
Gopi Kallayil
Chief Evangelist, Digital Transformation at Google
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MAXIMIZE YOUR PRODUCTIVITY

Training & Coaching programs with tools and resources to help you improve your pitch

Coaching Programs

Enhance your words to focus on value.

Training Programs

Develop your team through the latest science on communication.

Resources

Download the latest guides to further your skills.
  • We were acquired by a Fortune 100 company in a HIGH eight-figure deal. It was a brutal series of pitches, and Chris was critical to our success.

    Alberto Zamora

    CEO of Movilizer
  • We raised over $2 million in our latest round. Chris was a cornerstone for our fundraising.

    Mostafa Akbari

    CEO of HoloBuilder
  • Attended Chris’ Influencing Skills workshop at LinkedIn. A year later I still use the skills daily.

    Promeet Mansata

    Manager at LinkedIn
  • We all enjoyed Chris’ workshop. Very interactive, loved every minute of it.

    Shyla Klinder

    President of Silicon Valley Product Management Association
  • Chris approaches communication from a totally different perspective than most scientists are used to. He taught us to shift from an information-oriented to an audience-focused communication style.

    Ermelinda Porpiglia

    President of Palo Alto Women in Science
  • Chris’ presentation on pitching was very valuable to our audience. As one participant related, “Focus on you, not I (which is what we often do!)”

    Margaret Krebs

    Program Manager for the Stanford Leopold Leadership Program