Menu Close

Explore Books

Get Started Now.

The Startup Pitch

The Startup Pitch

A Proven Formula to Win Funding

The Startup Pitch outlines the pitch that over 90% of startups use to win funding. It is the defining book in the field, with other books and seminars modeled from it. Readers gain strategies to pitch persuasively and build slidedecks. The book includes multiple successful pitches as examples. It is the most complete reference source to learn pitch skills and win investor funding.

"A valuable resource for both a novice founder as well as a veteran CEO to help flesh out the story and then communicate it effectively to potential financiers"
Steve Ciesinski
Vice President at SRI International


How Great Leaders Persuade and Inspire

MAGNETIC shows how top CEOs and political leaders attract support to manifest their mission. The book outlines how to overcome resistance, pitch ideas, and build relationships through the use of research and case studies. MAGNETIC gives readers the skills to convince others and inspire large-scale change in the world.

"Chris Lipp is a powerful communicator himself and a coach of persuasive communications. Now his main principles can be found in this book."
Gopi Kallayil
Chief Evangelist at Google
Private Coaching 2

About Chris

Chris is author of two books on communication and empowerment. He is a world-renowned pitch coach, and has worked with entrepreneurs to promote their ideas and raise over $200 million in funding.

  • We were acquired by a Fortune 100 company in a HIGH eight-figure deal. It was a brutal series of pitches, and Chris was critical to our success.

    Alberto Zamora

    CEO of Movilizer
  • We raised over $2 million in our latest round. Chris was a cornerstone for our fundraising.

    Mostafa Akbari

    CEO of HoloBuilder
  • Attended Chris’ Influencing Skills workshop at LinkedIn. A year later I still use the skills daily.

    Promeet Mansata

    Manager at LinkedIn
  • We all enjoyed Chris’ workshop. Very interactive, loved every minute of it.

    Shyla Klinder

    President of Silicon Valley Product Management Association
  • Chris approaches communication from a totally different perspective than most scientists are used to. He taught us to shift from an information-oriented to an audience-focused communication style.

    Ermelinda Porpiglia

    President of Palo Alto Women in Science
  • Chris’ presentation on pitching was very valuable to our audience. As one participant related, “Focus on you, not I (which is what we often do!)”

    Margaret Krebs

    Program Manager for the Stanford Leopold Leadership Program