MAGNETIC gives you the skills to persuade others and inspire large-scale change. Based on a framework developed at Stanford University and honed through teaching business students and Stanford scientists, this book gives you the tools to be more convincing and be heard. Learn how to phrase ideas persuasively, overcome resistance, relate to strangers, and win support from difficult people. These tools are used to promote internal corporate projects, secure grants, and acquire managerial jobs and promotions at Fortune 500 companies. With clear examples and applications for interviewing, emailing, and presenting, you will never feel at a loss for words again.